- introducing, interacting, inspiring
- building relationships on fair trade
- promoting uniqness
Taiwan External Trade Development Council (TAITRA)
TAITRA is a non-profit government co-sponsored[1] trade promotion organization assisting Taiwan businesses and manufacturers to reinforce their international competitiveness and to cope with the challenges they face in foreign markets.
Over the past decades, TAITRA has developed trade promotion, and it has a strong information network of trained specialists stationed in its headquarters in Taipei and[1] in overseas branch offices worldwide. Cooperating with Far East Trade Services, Inc. (FETS) and the Taipei World Trade Center (TWTC), its sister organizations, TAITRA has striven to adapt its trade promotion strategies to the changing international conditions. Its major functions include: Market Research & Information Service, Market Development, Exhibition & Convention Service, Trade Education